ArabyAds acquires the global influencer marketing platform indaHash. The acquisition comes close after ArabyAds’ recent $30 million pre-series B funding round led by AfricInvest, in which the startup said it would be using the capital on global expansions and acquisitions.
The acquisition will enable ArabyAds to expand its global footprint and accelerate technological advancements. indaHash’s founders will run and manage the company’s operations as part of the larger management group.
indaHash was founded in 2016 in Poland and has successfully executed influencer marketing campaigns since its launch including world leaders such as Adidas, Danone, Coca-Cola, McDonald’s, Samsung, and IKEA.
“It is a moment of great pride for us to join hands with indaHash, the leading global influencer marketing technology company which is known for its platform’s capabilities. The acquisition, which is of strategic value, will enable us to create long-term value for our partners and stakeholders and give us a firm footing in the newer markets where indaHash is already a dominant technology enabler,” Mahmoud Fathy, Chief Executive Officer and Co-founder of ArabyAds, said.
ArabyAds was founded in 2013 in Egypt, with headquarters in the UAE and tech hubs across Egypt, Tunisia, and Jordan, ArabyAds helps advertisers in customer acquisition, retention, and monetization by leveraging its technology platforms for influencer marketing,
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