Currently, salespeople rely on documents, videos, interactive demos, forms, electronic signatures, mutual action plans, and more. London-based Flowla helps bring all materials, actions, and conversations in one place, thus removing any friction between a buyer and seller.
Now, the sales software startup raised $1.3 million in pre-seed funding from early-stage VC firm Antler that recently also backed Getplace.io and London-based VC Fuel Ventures. These VCs were also joined by Istanbul-based ScaleX and Logo Ventures, and a group of industry insiders from companies such as Salesforce.
In a conversation with TFN, Flowla founders said, the investment will be used for the global expansion of the company, to hire new talent, and help more companies grow their revenue. In addition, the funds will be used to enhance the product’s functionality with advanced automation in order to accelerate sales. Their AI assistant will also be strengthened to empower sales representatives in upskilling and increasing their productivity.
Erdem Gelal, Co-founder & CEO of Flowla commented, “We believe the future of sales is driven by digital experiences that enable buyers. As competition increases, teams are forced to differentiate not only with the service they provide but also with the way they sell. Helping buyers make informed decisions is the new definition of success and sadly, email threads no longer achieve this. This funding will allow us to realise our ambition to build the de facto medium where B2B sales happens.”
Jed Rose, Partner at Antler commented, “At a time when all inboxes are flooded by unwanted emails, we see revenue teams find it increasingly difficult to create a single source of truth for their buyer. Flowla fills that gap, from first contact to onboarding”.
Dilek Dayinlarli, Founder and Managing Partner at ScaleX Ventures added, “The world of sales is evolving at a rapid pace, and success in this arena heavily depends on a company’s ability to understand and optimise the buyer journey. Flowla is at the forefront of this revolution. We are thrilled to be partnering with such a forward-thinking company.”
Saves B2B deals from long email threads
Flowla was founded by cousins Erdem Gelal and Alper Yurder alongside Oguz Gelal in 2022, all UK-based Turkish entrepreneurs. As a 4th-time founder, Erdem sold his previous company to Groupe Up in 2019. A former Bain & Company executive, Alper led international expansion at Witco and Accenture, and scaled the revenue teams at General Assembly and MindGym. Oguz led the software team at Autify and worked at MarketMuse.
The Flowla team currently consists of 10 individuals spread across 9 cities and 7 countries, including the UK, Japan, Turkey, Germany, Nigeria, Netherlands, and Russia.
Flowla is building an outstanding and frictionless way to get deals done. Buyers are busy and have numerous other options to choose from than replying to emails. The company makes closing B2B deals as easy as checking out a product on Amazon.
Regarding the reason behind founding Flowla, co-founder & CRO, Alper Yurder said, “We started Flowla from our own pain points in selling. As a salesperson, I hated having to send the same information over and over. Pitch the same narrative to different stakeholders. 100s of emails, some get lost, some sit in inboxes. Throughout the process, we’re lost and left in the dark as sellers. Flowla helps bring all materials and conversations in one place, thus removing all friction between a buyer and seller”.
In their discussion with TFN about the market, they stated that they share the sector with unicorn players, such as Seismic and Highspot, by focusing on the buyer’s experience and growing from the bottom up at a more affordable price.
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